Initiative Earth is a charity creating accessible, joyful programmes that empower everyday people to restore ecosystems and build regenerative neighbourhoods, right where they live.

We are the creators of Earthed, EcoResolution and soon-to-be-launched Pollinate Together: Greening the Game. Together, we are mainstreaming restoration knowledge, helping fund community-led regeneration projects, rebuilding biodiversity, restoring degraded ecosystems, localising food systems, and helping every balcony, city, farm and river burst with life.

About Earthed:
Launched in 2023, Earthed is the nature skills platform for a global community learning from and for nature. The platform gives people free access to the practical skills, knowledge and support they need to restore nature, regenerate cities and grow food. We exist to awaken a movement of ecological citizens.

About Pollinate Together & Greening the Game:
Launching in 2026, Pollinate Together and Greening the Game will unite communities, football clubs, companies, schools and councils around one shared mission: to restore nature, revive biodiversity, empower local people and bring the buzz back to our cities – starting in London. Together, these programmes will form the core focus of Initiative Earth, creating a practical, inclusive movement that turns everyday places into thriving habitats and puts nature restoration into the hands of people where they live, work and play.

Founded by Cara Delevingne, Ruby Reed and Christabel Reed.

Creators of Earthed & EcoResolution | Follow us @initiative.earth & @earthed.co
Registered Charity Number: 1192512

Supported by The National Lottery Community Fund, Bacon Foundation, Simon Burgess, Vivobarefoot, Neal’s Yard Remedies, Farmacy, Synchronicity Earth, A Team Foundation, Rewild and JRF: Emerging Futures Fund.